The Power Of Choice

With Professor Simon Knox

Quo Vadis, 31 March, 8:30am to 10:30am

Register interest

Everyone talks about customer loyalty. We all know it’s important and, as marketers, we know that anything we do that creates and maintains loyalty is a golden ticket - for our brands, our business and for us.

But these days it's easier said than done, so with our friends at Blackhawk Network we’re hosting a special breakfast at 8.30am on the Tuesday 31 March at Quo Vadis to reveal how UK brands are harnessing the power of choice to inspire long term loyalty.

With advancing technologies allowing consumers to explore new experiences and products (regardless of age and sex) – the choices out there are endless.  But this means brands can no longer reply on traditional collective targeting methods to second guess what customers want.

So, what should we all be doing now, and who’s doing it best?

Professor Simon Knox, Professor Emeritus of Brand Management at Cranfield School of Management will be joining us to reveal the answers using research the latest white paper.

We hope you can come along for an enjoyable and stimulating breakfast where you’ll come away with some big ideas that can be taken in to the office.


Simon Knox

Emeritus Professor, Cranfield School of Management
Sustainability is becoming increasingly important to the corporate brand: the triple bottom line - profit, people and planet-is under active consideration in more and more companies. Professor Simon Knox investigates some key questions: Are customers really interested in sustainable products and sustainability? What is the effect on reputation and employees? Should companies trumpet their sustainability record?



Quo Vadis
26-29 Dean St, Soho, W1D 3LL, United Kingdom