How to Submit a Winning Entry
Join us for this free event at the University of Edinburgh Business School on January 23, to hear from fantastic Gold winning campaigns and find out more about how to prepare your own award-worthy entry for the 2020 Star Awards.
Who will you hear from?
The Scottish Government have a proven track record at the Awards, scoping 8 Gold awards in 2019, including Star Marketing Team of the Year. They also secured the win for the Champions of Equality and Diversity Award for their work across a number of campaigns – all of which have the higher aim of improving the lives of those in Scotland. The ELC recruitment campaigns reflect a mix of gender and ethnicities, with males over represented; men are 50% of the cast yet are 4% of current workforce – a balance which the campaigns seek to address. Their Organ Donation campaign tackles race inequalities, with activities targeting BAME groups to overcome cultural and religious barriers. The Working to Reduce Hate Campaign increased understanding and knowledge of hate crime by 10%, and a quarter claimed to have done something as a result of the campaign.
As well as learning more about the award-winning work, Kim Wallace from the Scottish Government will share their own insights into how they prepare and work with their agencies to craft their entries. As new sponsor of the Champions of Diversity and Equality Award for 2020, they will also outline the importance of diversity in marketing and how you can and should get involved.
Also speaking at the event is Jane Wilson, Group Account Director at MediaCom who will speak about their Gold winning campaign with Tesco Bank. They identified that over one on three Brits uses international money transfers to send money overseas. This campaign used personalisation, focusing on the use of Arabic language as a personalised option for some audiences. The campaign was hugely successful and has now been rolled out across other parts of the business.
Jane will talk through the specifics of the campaign and highlight their approach to successfully preparing and writing the paper.
WIRE was the 2019 Star Agency of the Year, impressing the judging panel with their drive, growth and impressive portfolio of clients and creative work. They picked up 2 Golds and at this session you will hear more about their award winning work with DF Concerts as well as their own project Bloody Big Brunch – a campaign developed within WIRE to address period poverty and one that has now gone nationwide.
Lee Beattie is Co-Founder and Director at WIRE and will talk about the work and share her top tips for putting together an engaging and well-structured paper. As well as winning several awards, Lee has also been a judge, so can also share her own insights from a judge’s perspective.
Chairing the session, is Petra Cameron, Star Awards Chair and Head of Advertising & Content at Royal Bank of Scotland. Petra has been involved in the judging process for several years across a number of different categories and will share her own thoughts on what makes a stand-out paper for the judges.
If you are perhaps considering entering for the first time, or maybe you have entered but not yet been successful, this session will give you valuable tips and advice for preparing and putting your paper together, including:
- Timescales and how much time to allow
- Collaboration and who to involve from both the client and agency perspective
- Structure of the paper and how to tell a good story
- Pitfalls to avoid
- Presentation of your paper and what to consider
- What it’s important to include and perhaps what you should leave out
- Important questions/checklist before you hit the submit button
Remember case studies of previous winners are also available on the Star Awards website.
Book your place now.