TRENDSPOTTING

Trendspotting (Strategy) | Scotland

Edinburgh

University of Edinburgh Business School, 23 May, 9:30am to 12:30pm

BOOK NOW

Everything is changing. Again. And faster than ever. How do we keep up?

Our Trendspotting events provide a platform for marketers to learn from each other, share insights and stay ahead of the curve in our ever-evolving industry.

Join us at Trendspotting (Strategy), sponsored by EssenceMediacom, to explore big picture trends, strategies and innovations.

During this half day session, we’ll discuss what the following means for brands:

  • Clash of crises
  • Deepfakes, bias and misinformation
  • The new cost conscious customer
  • Gen-X and Millennials and the ‘Great Wealth Transfer’

We’ll also learn lessons of the past to help us understand how to react to societal and demographic shifts today.

Speakers will be announced in the coming weeks but as this event tends to sell out, we recommend you secure your place now.

Date: Thursday 23 May 2024
Time: 09:30-12:30
Venue: Main Auditorium, University of Edinburgh Business School

Tickets are FREE to members who get priority booking until the end of April. These can be booked using the button below. Non member tickets cost £80+VAT.