Farshad Dabeshkhoy

Farshad (Fash) is Head of Partnerships and Inventory Development for AMET at The Trade Desk, where he leads strategic relationships with premium broadcasters, streaming platforms, publishers, DOOH operators and data owners across the region.
He is responsible for expanding access to high-quality inventory, accelerating programmatic adoption across digital channels, and bringing greater transparency and performance to the regional advertising ecosystem.
Prior to joining The Trade Desk, Fash held senior leadership roles at Aleph, Criteo, Xandr (AppNexus) amongst others, working closely with global platforms and local partners to develop scalable commercial and monetisation strategies. With broad experience across the ad-tech ecosystem, he focuses on building sustainable, outcome-driven partnerships that unlock long-term value for publishers and advertisers alike.