Greg Hoffman is the founder and principal of Modern Arena and the former Chief Marketing Officer of Nike. This year, Greg brought all of his brand experience to the world through his best-selling book Emotion by Design: Creative Leadership Lessons From a Life at Nike.
For 28 years, Greg held design, innovation, and marketing leadership roles at NIKE. During that time, he was a major strategic and creative influence for the brand for the launches of its signature innovations, for its campaigns during every major global sporting event, and for the building of the brands of its athletes.
Greg oversaw NIKE’s brand communications and consumer experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized by Fast Company, who named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the marketing and advertising industry through Business Insider’s 50 Most Innovative CMOs and Ad Age’s Power Players annual lists.
Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors.
Today as the founder of the brand advisory group, Modern Arena, Greg advises Fortune 500 brands, startups, and nonprofits on creating brand strength, business growth, and social impact. He delivers keynotes to teams at brands ranging from Apple, Google, and Netflix, to Lego, Target, and Meta, on how to build greater emotional value through branding and creativity.
In addition, He is a board member for Summit Impact, the philanthropic arm of Summit Series, the Branding instructor at the University of Oregon's Lundquist College of Business, and a member of the Board of Trustees for the Minneapolis College of Art and Design.