Insiders Programme: Scott Morrison | The Marketing Society

About Scott

Scott is an award-winning leader in the business of impact. He was on the Board of turnarounds, rapid growth teams and global excellence hubs all in some of the world’s most creative, challenging and demanding cultures.

Starting at Saatchi and Saatchi, he then ran the Nike business at Wieden and Kennedy before holding roles as CMO and Commercial Director for Levi’s, Activision and Diesel.

Now, through his businesses the Boom! and Loops, he powers up leaders in global brands and agencies to Unblock, Unlock and Unleash impact at pace. Scott honed his creativity as a signed music producer at Defected Records and Hed Kandi, has been recognised 3 times as one of the UK’s 50 most influential black men by the Powerlist and has been a Campaign Marketing 100.

More recently, he became a NED and strategy lead at the British Fashion Council, co-authored the Amazon Best Selling ‘Creative Superpowers’ and is an in demand keynote speaker around the world. He is an industry commentator and has appeared on or in the FT, BBC and The Sunday Times.

Being a Change Leader is about owning the future impact you want to create. Once you know that, you can systematically unblock obstacles and challenges that you need to overcome. Hunger for outside thinking, inspiration and an ability to join dots in new and interesting ways allow you to unlock new ways forward. Finally, action is fundamental - be a maker - unleash your thinking into the world, create momentum and make your impact felt.

Scott Morrison

BRING THE BOOM! MINDSET

You are an ambitious leader. You live to create impact

And, in this increasingly uncertain world, never has there been a better time to make that real. BUT - sometimes, things hold you back. You are not sure what they are, but they are there. And they are not easy to shift. Because uncertainty, change, opportunity and impact are uncomfortable bedfellows. They shift, shuffle and push each other, jostling for space. The challenge is that space is your mind. Impact is key - and, most importantly, the mindset that gets you there is not the mindset that you are in a lot of the time. The Boom! Mindset and it's annoying sibling, the Bust Mindset will power you up through. This session covers, the clarity of Unblock, Unlock, Unleash, as a mindset shifting leadership tool, the competitive edge of the Impact Pyramid, simple tools and tricks to shift your mindset from Bust thinking to Boom! action. Don't go Bust, go Boom!

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Fellows Interview with Scott Morrison

The Marketing Society Fellowship is our highest and most prestigious accolade awarded to outstanding marketing leaders who have achieved significant success in the markets they’ve worked in and made an active contribution to The Marketing Society and our industry more broadly.

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