Source and credit : Helen Tupper - permission given

Fellow Interview With Helen Tupper

We are delighted to bring you a Fellow interview with Helen Tupper, who was honoured as a Fellow of The Marketing Society 2023.


What’s your golden rule?

Run your own race.


Who has been your biggest influence?

My nan - Joyce. The most resilient, curious, positive and supportive person I know. Amongst other things she has taught me that attitude is more important than age.


What is your most hated business expression?

Referring to a certain group in an organisation as 'the talent'. Everyone is talented. Everyone is talent. Management is about helping everyone to be at their best.


What’s the smartest business idea you’ve ever had?

Creating a business to democratise development and support people to succeed in squiggly careers.


Which leader do you admire most and why?

Shelley Zalis. I think she is a powerful advocate for gender equality in the workplace. I respect the community she has built and the way she ensures the Female Quotient is part of the conversation at key global events. Lots to love and lots to learn from as we scale Squiggly Careers.


What keeps you up at night as a marketing leader?

How we follow our good growth principles and how we scale sustainably. Squiggly Careers is a movement, not just a trademark and our marketing needs to reflect that. We always want to align our marketing activity with our values; energy, usefulness, impact and work-in-progress.


Why is being a member of the Society important for your career?

It helps me get my head out of the day-to-day and learn from other people who have different perspectives. It's also a hugely positive community. I always feel energised by the events I attend and inspired by the connections I make.


Tell us something that’s not on your CV

I was a contestant on ITVs Britain's Best Dish TV programme!


Published on 16 January 2024


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