An Interview with Matthias Schranner

CEO and Founder, the Schranner Negotiation Institute

Negotiation expert Matthias Schranner was originally trained by the police and the FBI as a lead negotiator for high-stakes situations. For the past 15 years, he and his team at the Schranner Negotiation Institute have been advising clients including the UN, global corporations and political parties in difficult negotiations.


What’s your golden rule?

Always be respectful and maintain in control of your emotions under pressure. Your tone of voice can make or break any relationship or end a negotiation. 

Why is being brave in business so important?

You need to be brave in business to achieve outstanding results and progress with your team, your clients and yourself. Be brave, embrace and create conflict in negotiations to achieve successful outcomes. 

What’s the biggest risk you’ve taken in your career?

At the beginning of my career, I wrote a book. My publisher told me in was a requirement to purchase 3000 copies myself. At this time it was a lot of money and I had no idea if anyone is interested so a huge risk and investment. 


You can hear more from Matthias at our Brave Together Conference Dubai at Marketing Mania on 9 December. Find out more here