This week we spoke to Danit Aronson, Chief Partnership Officer at CSM North America and member of The Marketing Society to find out how marketers can be braver.
What’s your golden rule?
Always be nice and respectful to everyone you come across, from the janitor to the president. Also, never settle, never.
Who has been your biggest influence?
My grandmother. She is spunky and resourceful and always was ahead of her time.
What is your most hated business expression?
“Stay in your lane”
How can marketers be braver?
Lead the charge and pave the way on important issues to use their business as a force of doing good versus waiting around for others to take a stand and following in their footsteps.
What’s the biggest risk you’ve taken in your career?
I moved to Paris to plan my own events and create community, which ultimately led me to an exciting career creating meaningful experiences in sports, entertainment and brands.
Which leader do you admire most and why?
Greta Thunberg – for challenging world leaders to take immediate action for climate change and not being afraid to speak up for what she believes in.
What’s your favourite word?
Tell us a secret
I’m in Hawaii and am 7 month’s pregnant expecting our first child… excited for what’s next!