We are delighted to bring you a Member Interview with Adam Greenwood, MD, Alsayegh Worldwide
What’s your golden rule?
Treat everyone how you want to be treated. It's literally THE golden rule!
Who has been your biggest influence?
Without question, My Dad. He has shown me how to behave like a gentleman at home and at work. I worked for his company for 10 years and realised that you could run a successful company by being fair, reasonable and kind. I have tried to follow these tenets ever since.
What is your most hated business expression?
I hope this email finds you well
What’s the smartest business idea you’ve ever had?
I once had an idea for advertising above urinals, way way way before they were ever a thing!
Which leader do you admire most and why?
I'm a big fan of Phil Knight ever since I read his book, Shoe Dog. I've always been a massive sneakerhead and huge fan of the brand and when I learned what he had been through to build such an incredible business I was blown away.
What is on your mind the most right now as a marketing leader?
How to tie everything together, creative, social, media, events, digital in one perfect, cohesive package.
Why is being part of The Marketing Society important for your career?
I have recently moved to Dubai after building and exiting my digital agency in the UK over 15 years. I was very well connected in the UK and I want to repeat that over here. I love meeting new people more than anything else, I love sharing ideas, learning and having fun and being able to do that with my peers will help me no end.
Why does marketing matter to you?
Marketing is everything - people say its the colouring in department or whatever but it is so much more. Obviously I am preaching to the choir here but I feel that a brands very essence is delivered via marketing, the brand, the exposure, the excitement - it can be delivered in so many exciting ways and when you see a campaign that combines OOH and digital and live experiences all together, well I just love it!
Tell us something that’s not on your CV
I got down to the last 15 people on Big Brother Season 3.
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