We are delighted to bring you a Member Interview with Andrei Iordache, Strategy and Business Insights
What’s your golden rule?
Always solve Stakeholders' problems in a profitable way
What is your most hated business expression?
I don't have a specific expression. But I find % ratios a very dangerous tool. don't like them as they can lead one astray.
What’s the smartest business idea you’ve ever had?
Buy an entire Saxon village and convert it into a resort.
What is on your mind the most right now as a marketing leader?
I'm thinking that AI and digital are symptoms of a more underlying trend of back to the roots of marketing concepts.
Why is being part of The Marketing Society important for your career?
Part of a community of professionals keen to continue learning and sharing experience
Why does marketing matter to you?
When done right, marketing shapes a business across the value chain and reorients priorities in a profitable and useful way
Tell us something that’s not on your CV
I wrote for a high-school paper and was the president of a student NGO
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