We are delighted to bring you a Member Interview with Carla Lazkani, Marketing Director
What’s your golden rule?
Be the change you want to see in this world
Who has been your biggest influence?
Probably my twin sister. She’s my yin to my yang, the calm to my intensity and the free spirit that keeps me grounded.
What is your most hated business expression?
Top Down
What’s the smartest business idea you’ve ever had?
I created a purpose-driven program for high school students to help them choose a path aligned with who they are and where the future economy is heading. It may not be the smartest idea but it’s the most meaningful thing I’ve built.
Which leader do you admire most and why?
This keeps changing. Right now, it's Mehdi Hassan - a brilliant journalist who exited traditional media and started his own media channel and is crushing it. Amazing negotiator and one of the most influential voices on Palestine.
What is on your mind the most right now as a marketing leader?
The magic of AI on people, brands, and businesses
Why is being part of The Marketing Society important for your career?
I want to connect with marketers beyond my current bubble, to exchange ideas, be challenged, and grow alongside leaders who push the boundaries of what marketing can do.
Why does marketing matter to you?
It blends creativity and business acumen. My love for marketing goes beyond business; I enjoy adding creativity to the world & using the power of marketing as a force for good.
Tell us something that’s not on your CV
I'm a new mom!
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