We are delighted to bring you a Member Interview with Christophe Castagnera, Head of Strategy and Experience Advisory
What’s your golden rule?
Be Kind, Always.
Who has been your biggest influence?
I am always inspired by rebellious characters who zig when others zag and stay true; people like Benjamin Zephaniah, who was a British Poet and actor.
What is your most hated business expression?
None spring to mind really.
What’s the smartest business idea you’ve ever had?
Creating a connected experience team and department at Imagination to supercharge our innovation and experience design teams, which became an internal and external design offer.
Which leader do you admire most and why?
In business it's visionaries who balance humanity and entrepreneurialism, people like Jack Dorsey or Richard Branson.
What is on your mind the most right now as a marketing leader?
How can we build stronger business cases for the intrinsic value of brands and placemaking stories, especially in sectors like real estate where mixed use and leisure is becoming over-branded and diluted.
Why is being part of The Marketing Society important for your career?
Building deeper networks in the UAE, to learn faster from others experience and perspectives.
Why does marketing matter to you?
Its where creative people can make a great living and make the world a better place to be in - more fun, imaginative and inspiring - we need a lot more of that especially now.
Tell us something that’s not on your CV
I am a big cat supporter and fan but at home I just have 2 standard size moggies.
Not a member yet?
Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.
Our Membership Speaks For Itself. Be part of it.
Become a Member
If you’d like to know more, please leave your details on the form below, and we can reach out to you.
Enquire here
