We are delighted to bring you a Member Interview with Frida, Design Director
What’s your golden rule?
Be curious, stay kind, think boldly
Who has been your biggest influence?
My biggest influence has been my parents; they taught me the value of hard work, curiosity, and treating people with respect.
What is your most hated business expression?
It is what it is
Which leader do you admire most and why?
I admire Massimo Vignelli for his belief in timeless design and clarity of communication.
What is on your mind the most right now as a marketing leader?
Finding ways to stay authentic and human in an age of endless content.
Why is being part of The Marketing Society important for your career?
Networking and community
Why does marketing matter to you?
It’s where creativity and purpose come together to make ideas matter.
Tell us something that’s not on your CV
I love to travel
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