We are delighted to bring you a Member Interview with Ifeoma Jibunoh, Chief Marketing Officer, S.V.P, Cassava Technologies
What’s your golden rule?
Tomorrow’s challenges provide opportunity for growth
Who has been your biggest influence?
My two daughters. Being a mother to two very different daughters is inspiring, educational and an incredibly rewarding journey. Watching them grow into young ladies navigating the world is a joy
What is your most hated business expression?
We’ll circle back to that
What’s the smartest business idea you’ve ever had?
Elevating a PR idea for a brand into a 360 marketing campaign that drove incremental sales and resulted in a Cannes Lions.
Which leader do you admire most and why?
Indra Nooyi. Her career journey at Pepsi Co is inspiring. Particularly impressed by how she transformed the business, broke barriers. Really love her authenticity and openness about work life balance.
What is on your mind the most right now as a marketing leader?
AI and the evolution of marketing competencies for marketers in the future
Why is being part of The Marketing Society important for your career?
I believe the Marketing Society will provide the opportunity to learn from and network with inspiring thought leaders that will further my professional development.
Why does marketing matter to you?
Done right it unlocks value, drives incremental profit and transforms lives
Tell us something that’s not on your CV
I am in the art curation business
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