We are delighted to bring you a Member Interview with Jonathan Hirasawa Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa
What’s your golden rule?
Measure the facts, not the fantasy
Who has been your biggest influence?
My wife - Miki Hirasawa Ashton
What is your most hated business expression?
"That's just a marketing thing though, isn't it?!"
What’s the smartest business idea you’ve ever had?
Moving the company to Expo City Dubai
Which leader do you admire most and why?
Sir Alex Ferguson - delivered results often on a shoestring and always entertaining
What is on your mind the most right now as a marketing leader?
What legacy am I leaving to the next generation of marketers?
Why is being part of The Marketing Society important for your career?
Likeminded peers and a great knowledge resource supporting excellence
Why does marketing matter to you?
It allows us to align purpose around a common goal and build momentum
Tell us something that’s not on your CV
Our two cats are a daily inspiration
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