We are delighted to bring you a Member Interview with Sandra Samhoun, Marketing Manager, Majid Al Futtaim
What’s your golden rule?
Make it simple, make it real.
Who has been your biggest influence?
Apple's Marketing team and Mcdonald's Vs BK ads.
What is your most hated business expression?
think outside the box.
What’s the smartest business idea you’ve ever had?
To develop an app to facilitate valet parking.
Which leader do you admire most and why?
I admire Steve Jobs for his obsession with simplicity and emotional branding. He proved that great marketing starts with a great product and a clear point of view.
What is on your mind the most right now as a marketing leader?
How to keep it real in a world of AI.
Why is being part of The Marketing Society important for your career?
The Marketing Society gives me access to diverse perspectives from senior marketers across industries. The only way I can inspire is to be inspired.
Why does marketing matter to you?
Because it's what makes a business successful, it all starts with what the consumer needs.
Tell us something that’s not on your CV
I took scriptwriting classes and developed a movie script (but it's not completed).
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