We are delighted to bring you a Member Interview with Svein Clouston, Co-Founder and MD, Rationale
What’s your golden rule?
Never complain. If you don't like something, then change it. If you can't change it, change the way you think about it. Don't complain.
Who has been your biggest influence?
My dad, for instilling in me an energy and curiousness for life
What is your most hated business expression?
"We've no budget until next year"
What’s the smartest business idea you’ve ever had?
Does launching Rationale count? That, and levelling up our new business processes/strategy
Which leader do you admire most and why?
Does Alex Honnold count? He exhibits a calmness under pressure which is hugely admirable. He doesn't have an ego and is values-led - traits I think are super important in a modern leader
What is on your mind the most right now as a marketing leader?
AI-slop, although it is very useful to identify laziness and the un-curious
Why is being part of The Marketing Society important for your career?
I never want to stop learning and what better way than by surrounding yourself with literally the world'd best marketers. I've also reached the point in my career where I'm able to give back - through mentoring and talks/presentations - and what to her shape hoe people see marketing and to show that marketing as a career can be productive, fulfilling and a lot fun.
Why does marketing matter to you?
It's all about problem solving, and I just love creating solutions that have impact - whether it's a kick-ass creative campaign, or discovering a piece of insight that turns a dud strategy into a bolt of lightning
Tell us something that’s not on your CV
I was on Who Wants to Be a Millionaire (UK), but came crashing down when failing to answer a question about Henry VIII's reign. Oh, and I'm the Middleweight Scottish Chessboxing Champion, and am 7th int he World at ChessDiving
Not a member yet?
Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.
Our Membership Speaks For Itself. Be part of it.
Become a Member
If you’d like to know more, please leave your details on the form below, and we can reach out to you.
Enquire here
