We are delighted to bring you a Member Interview with Tamsin Irving, Client Lead, Channel 4
What’s your golden rule?
Understand before you act—insight fuels impact
Who has been your biggest influence?
My old manager at Channel 4, Michele Bennett, she is an inspirational & very wise person.
What is your most hated business expression?
All acronymns especially SOCI (share of commercial impacts) and 'Adland' - cringe
What’s the smartest business idea you’ve ever had?
Not sure I have yet
Which leader do you admire most and why?
Alex Mahon, outgoing C4 CEO, she isn't afraid to say her views.
What is on your mind the most right now as a marketing leader?
Reductions in spend & redundancies
Why is being part of The Marketing Society important for your career?
Learning & networking
Why does marketing matter to you?
It's such an important part of our everyday life and can bring about real change.
Tell us something that’s not on your CV
I'm a qualified personal trainer
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