Meabh Quoirin on why brands need to get emotional and the importance of talking to strangers...
Talking with Meabh Quoirin
Interviews
Q&A with DirectAsia's CMO Pauline Png
Former Procter & Gamble marketer Pauline Png joined DirectAsia at the beginning of 2015 as CMO...
Talking with Faris Yakob
Faris Yakob talks to Elen Lewis about his latest book, Paid Attention and more.
An interview with Jim Carroll
Jim Carroll, former chairman of BBH talks to Elen Lewis about leadership and how to get the best from your
Meabh Quoirin's slides from Annual Conference 2015
MD of the Future Foundation, Meabh Quoirin, gave a presentation at our Annual Conference 2015 at the BFI.
In it
A racing start: Sir Dave Brailsford
Dave Brailsford on getting the best out of people and why bold leadership is about recognising it's not about you.
Talking with Dan Ariely
Dan Ariely, professor of psychology and behavioural economics, Duke University on why marketers should be called behavioural economics engineers
Richard Curtis on the spot
Ahead of his appearance at our ‘Creativity for Commerce’ Annual Conference, on 21 November, Elen Lewis interviews Richard Curtis CBE
An interview with John Bernard
Ahead of his appearance at Inspiring Results on November 12 in Edinburgh, we caught up with John Bernard, Global Marketing Director at Mozilla.
Annual Conference 2015: Meet our speakers
What can you expect to encounter in your world in the future? How can you improve your team’s performance to
This much I've learned... Nellie Chan
Nellie Chan is Director, Marketing Solutions, South East & North Asia, LinkedIn...
An interview with Dave Trott
Dave Trott speaks to Elen Lewis about worrying that people don't even know you're alive and why John Webster wanted to fire him three times over.
An interview with Adam Morgan
What does a bold marketing leader look like? Someone who can give energy, direction, possibility and belief to their team and organisation.
My generation of leadership has failed
Big corporates have dodged their social responsibility over the last decade, and customers are beginning to notice, according to O2
YouTube's message to marketers at AWEurope
You can win in lots of different ways on YouTube - the important thing is to start with a really clear goal in mind.
Syl Saller on tough times and sipping Scotch
Being a lover of history and books, I often think in quotes. When Marketing asked me to describe the past
Talking with Anne-Marie Farrell
Anne-Marie Farrell on how behavioural economics can help us understand how and why people make decisions.
Talking with Dianne Thompson
Dianne Thompson, CBE, talks with Elen Lewis about the marketing and leadership wisdom she has collected over a 41-year career.
Being authentic with Abigail Comber
A sneak peak at who's in the running to be Marketing Leader of The Year 2014 - we interview Abigail
An interview with Rory Sutherland
Rory Sutherland on the rewards of shouting 'scissors' when everyone else shouts 'paper'...
It's time more marketers started measuring, not counting, social media impact
Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service...