Isabel leads global strategy at DEPT®®, reimagining how companies drive customer growth with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organisations transform and compete in an AI-driven economy. As an established industry thought leader, Isabel has been recognised among Business Insider's Top 15 Advertising Executives in AI and Campaign's 'Tech Leader of the Year'. She is a D&AD Young Blood president, a One Show judge, and a member of the US Emerging Media and Technology Ad Council, helping to shape the industry's approach to growth invention.