Jack Miles is a Senior Research Director at Northstar Research, an international insight agency. Jack specialises in quantitative research working for automotive, FMCG and technology clients.
With daily talks of a recession we’re all going to be asked to show our marketing’s effectiveness. Adding meaning to
How getting people excited reduces anxiety and can encourage them to enact new behaviours. Like buying your brand for the
How do you win at marketing? You find ways to create value.