Jason Leavy

Jason is the founder of Prime Performance Labs, a leadership development consultancy based in London and Dubai.

He is the architect of the Prime Performance System and works with a team of world-leading specialists including a cognitive neuroscientist and a former Special Forces Team Leader. Together, they help executives and entrepreneurs lead better and live better.

Prior to PPL, he spent two decades as a senior executive in media and creative services, including as SVP of International Growth at VICE Media. He has worked with leading brands including Apple, Google, Nike, HSBC, BMW and Marriott. He lived in Dubai for more than a decade and continues to work extensively across the region.

Jason was part of INSEAD's first ever executive coaching cohort in 2018 and is a member of the Institute of Coaching at Harvard Medical School. Reflecting his integrated approach to brain and body, he trains in calisthenics and yoga, and is a former Tae Kwon Do champion.