Joanne de Rozario
Regional Managing Director, Prodigious Southeast Asia
With over two decades in the creative production industry, Joanne de Rozario has mastered not only the art of storytelling but also the power of personal brand. As Regional Managing Director of Prodigious, she leads five creative production outfits and more than 280 specialists across Southeast Asia, helping both brands and people bring their best selves to the forefront.
Joanne’s client portfolio includes some of the world’s most recognizable names – Procter & Gamble, Haleon, McDonald’s, Standard Chartered, Disney Cruise Line, and other global icons. Her expertise lies in aligning bold creative ideas with practical execution, ensuring every project delivers both impact and integrity.
But Joanne’s true hallmark is her belief in the human side of creativity. She champions authenticity, encouraging teams and individuals alike to cultivate a professional presence that reflects their passion, purpose and personality. For Joanne, building great work starts with building great personal brands – because how you present yourself is as important as the stories you tell.
