John Newton has been writing for The Marketing Society since 2013. A Chartered Marketer, he has a particular interest in B2B and the disconnect between how people wished marketing worked and how it actually works in practice. John is Group Marketing Director for digital agency ClickThrough.
Aroq's John Newton reviews Inbound Selling by Brian Signorelli
John Newton reviews Giles Lury's book
We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.
John or Paul? Daddy or chips? Science or art? The inexorable rise of marketing measurement has led some to believe