John Newton

Author and Group Marketing Director, ClickThrough

John Newton has been writing for The Marketing Society since 2013. A Chartered Marketer, he has a particular interest in B2B and the disconnect between how people wished marketing worked and how it actually works in practice. John is Group Marketing Director for digital agency ClickThrough.

John Newton reviews Dave Trott's book, Creative Blindness And How To Cure It
There is something that matters more than purpose. Culture. And I’m ready to argue that developing the right organisational culture

Aroq's John Newton reviews Inbound Selling by Brian Signorelli 

John Newton reviews Giles Lury's book

We all use the internet. All day, everyday. It’s like breathing to us now. It’s a human right.

John or Paul? Daddy or chips? Science or art? The inexorable rise of marketing measurement has led some to believe