Julie Keough

Julie is a passionate brand & marketing strategist with experience leading national and international teams across retail, travel, tourism and energy. As Brand & Reputation Director at ScottishPower, she oversees brand strategy, corporate marketing, partnerships, and sponsorships. Julie has led global campaigns, rebranding programs and strategic partnerships with WWF and Cancer Research UK. She spearheads their landmark and award-winning partnerships with Scottish Women’s Football and the Scottish Women’s Premier League, connecting the grassroots to the elite level of the women’s game. Julie is committed to using ScottishPower’s platform for good and ensuring its actions are purpose-led, meaningful and authentic to drive change and long-term impact for business and society.  Julie is an active member of the marketing community in Scotland and a member of the Marketing Society, who recognised her as Influential Marketing Leader of the Year at the Star Awards earlier this year.