Julien Normand leads the strategy practice for Publicis Media APAC in Singapore, where he advises global clients across industries such as FMCG, consumer health, hospitality and consumer electronics on how to connect with audiences and make the most of their advertising dollars. A seasoned media strategist with over 20 years’ experience across agency and client roles in Europe and Asia, Julien is also a frequent industry contributor, with a penchant for evidence-based marketing and debunking conventional wisdom. Before relocating to Singapore in 2012, he served as EMEA Media Lead for French video game publisher Ubisoft in Paris, helping launch global hits like Just Dance and Assassin’s Creed, among many others.