Justin Cohen
Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science
Associate Professor Justin Cohen is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science and Associate Dean of Food and Wine at Adelaide University. Justin specialises in applying the Institute’s framework for growth and helping organisations in a range of categories and markets align their investments in mental and physical availability. He leads How Brands Grow Live! For Executives and How Brands Grow Live! For Sponsor deliveries. His expertise is in brand growth, emerging markets, advertising, retailing, influencers, brand crises and beverage marketing. He has international experience both as a practitioner and researcher which helps him to provide transformational, evidence-based strategies for his clients. He has experience working with brands, industry bodies and governments solving complex business problems.
Justin’s work can be found in the Journal of Advertising Research, Psychology & Marketing, Australasian Marketing Journal, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing and the Journal of Business Ethics among other journals. He also publishes in trade journals and speaks at industry conferences.
