Justin Cohen
Senior Marketing Scientist, The Ehrenberg Bass Institute
Justin’s expertise is in route-to-market decision making, emerging markets (in particular China), retailing, online advertising, and wine & food marketing. He has international experience both as a practitioner and researcher which helps him to provide transformational, evidence-based strategies for his clients.
Justin’s main research focus at the Institute is on the management and execution of numerous China-based projects. He is experienced in helping clients find ways to solve problems in emerging markets where data acquisition is a major challenge.
