Kate Midttun

Kate Midttun is the CEO and Founder of Acorn Strategy, a globally recognised and award-winning marketing and communications agency headquartered in
Abu Dhabi with offices in Dubai, Jakarta, Melbourne, and London. Under her leadership, Acorn Strategy has grown into a renowned firm known for
delivering strategic, integrated solutions that drive impactful growth for clients across various sectors.

Kate has over 21 years of experience with deep sector knowledge in government, real estate, leisure, and hospitality industries across Australia, the
United Arab Emirates, and the United Kingdom. Her demonstrated success includes creating impactful strategies for large global brands, such as Mubadala, Miral (Yas Island), M42, Duracell, Hilton Worldwide, Viceroy Hotel Group, World Future Energy Summit, Department of Energy, and Department of Foreign Affairs and Trade. This extensive portfolio gives her a profound cultural understanding and adaptability to both local and international markets. With a strategic mindset and a pragmatic approach, Kate has driven Acorn

Strategy's growth, tripling its size in less than three years and establishing it as a leading consultancy in integrated marketing and communications. Under her
leadership, Acorn Strategy has become a trusted partner for clients seeking innovative and effective solutions. Kate holds a Bachelor’s degree in Business with a focus on Marketing and Public Relations from Queensland University of Technology, Australia, and a Master’s degree in Business Administration from Warwick Business School, specialising in Marketing and International Business Strategy. She is the Chair of the Middle East PR Association and serves on the Executive Board of The Marketing Society, as well as the Board of Trustees for the Future
Communicators Foundation.
Areas of Expertise:
• Research and analysis
• Marketing operations
• Destination strategy
• Strategic planning
• Integrated communications
• Strategic partnerships
• Public relations management
• Crisis communications