Kenneth McFarlane

Kenneth McFarlane is Senior Campaign Manager at People’s Postcode Lottery, where he helps shape some of the UK’s biggest marketing campaigns and recently played a key role in developing the 2025 gameshow Win Win with People’s Postcode Lottery. With a background spanning agencies and in-house teams, Kenneth has worked across everything from finance and sport to government and entertainment, always focused on bringing people and ideas together to make great work happen.

Before joining People’s Postcode Lottery, he spent six years at Republic of Media leading media strategy for brands like STV, Jura Whisky and Highland Spring. He started his career in media planning with Feather Brooksbank and Carat, where he cut his teeth on national campaigns for Whyte & Mackay, Scottish Power and Visit California.  He’s proud to be part of Scotland’s vibrant marketing community and passionate about work that’s creative, insightful and genuinely connects with audiences.