Kirsty Mitchell

Kirsty Mitchell is an accomplished B2B marketing leader with over 20 years’ experience across SaaS sectors including MarTech, Energy, EdTech and FinTech. She has held senior marketing roles at Sumdog and Wood Mackenzie.

Currently leading the marketing team at FreeAgent as Director of Practice Marketing & Events, Kirsty is responsible for driving growth within the accountant and bookkeeper channel and overseeing company-wide event strategy. Renowned for her strategic clarity and compelling storytelling, she specialises in building high-performing teams, aligning marketing with sales, and delivering customer-centric campaigns that drive sustainable growth.