Having grown JoJo Maman Bébé from a self-funded start-up into the UK’s leading omni-channel mother & baby brand with 99 stores worldwide, Laura led its successful sale to Next in 2022. Over nearly three decades, she championed ethical sourcing, sustainable retail, and community initiatives, building a business celebrated for both commercial success and social impact. A multi-award-winning entrepreneur, she now runs Wonderful Escapes at Wern-y-Cwm Farm — an eco-luxury retreat in the Welsh hills – continuing her mission to unite environmental responsibility with exceptional guest experiences.