Linda Boff

President, Forbes CMO Network & Chief Executive Officer of Said Differently

Passionate about all things digital and the future of media and communications, Linda Boff is recognized as one of today’s most influential marketing executives. She spent 20 years at GE,including nearly a decade as Global CMO, helping shape one of the world’s most iconic brands.

 
Today, Linda is the Chief Executive Officer of Said Differently, an award-winning creative, strategy and digital marketing company named by AdWeek as one of the industry’s fastest-growing agencies. Said Differently operates as a scaled boutique built around a global network of specialized talent. 

Linda also serves as President of the Forbes CMO Network, where she leads Forbes’ multi-platform community for senior marketing leaders, spanning flagship events at Cannes, the World’s Most Influential CMOs list, and annual CMO Summits in Aspen and London. She also hosts Forbes’ A Different Take, a podcast that goes behind the scenes of marketing’s biggest hits and misses to uncover the decisions, risks and lessons that shaped them.