Luca Rovere
Global VP of Advocacy and Social Commerce, Coty
Luca Rovere is the Global VP of Advocacy, Influencer Marketing, Social Commerce, CRM & Loyalty at Coty, where he leads consumer engagement for a $6.1B portfolio of beauty brands across mass and prestige. With over 10 years of experience in the beauty industry—and a foundation in digital agencies before that - Luca brings both strategic depth and hands-on agility to building brand love in an increasingly complex landscape.
Since 2021, Luca has been transforming how Coty connects with consumers, with a focus on digital innovation, influence strategy, and high-impact programs - especially in fast-moving markets like China. He's passionate about driving measurable results, leading high-performing teams, and making marketing more human.
Outside of work, Luca is a football enthusiast (Genoa), guitarist/singer, and curious traveller - always looking for inspiration from the world around him.
