Madeleine Schmoll

Madeleine Schmoll has been telling the Society's stories for more than seven years. She joined The Scotch Malt Whisky Society in January 2019 as social media and community manager, leading strategy, content creation and community management across the Society's UK and global channels, before becoming European content manager in December 2024. 

A familiar face and voice to members, Madeleine has hosted Society tastings and events both in person and online and co-hosted the Society's Guinness World Record for the largest online whisky tasting in 2023, when 447 members across 18 countries and time zones raised a dram simultaneously to mark the Society's 40th anniversary. She is a regular contributor to the Society's Whisky Talk podcast and its members' magazine Unfiltered, which she guest edited the March 2023 issue celebrating maverick women in whisky for International Woman’s Day. Before joining the Society, Madeleine worked in digital marketing at Glasgow agency Whitewall Marketing.