Mansi Trivedi

Mansi leads B2B strategy practice at Dentsu. She is a strategy leader with 18 years of experience in B2C and B2B agencies, and sees herself proudly, as an outsider. Living across seven cities over two decades has shaped her belief that growth - whether personal or professional, always begins at the edge of the familiar. And it’s in that unfamiliar space that the most powerful solutions are born.

Mansi has helped some of the world’s biggest brands - Lenovo, IBM, L'Oreal, Reckitt, General Motors, Mastercard, Microsoft, Schneider Electric, Nestle in APAC earn their share of mind and market.

Over the last few years, Mansi has been committed to bringing the core tenets of great marketing into B2B, again as an outsider. Shaping the way B2B marketing thinks with science but moves with imagination.