We're building the global community that connects marketing leaders, "The Change Leaders" driving business transformation. These guidelines help you create content that resonates with our 3000+ members from Google, Unilever, Diageo and beyond, while maximising discoverability for both human readers and search engines.
Who We Are & What We Do
Our Mission
The Marketing Society is the influential global community that expands perspectives on what marketers can achieve, founded in 1959 as a not-for-profit organisation. Since then, we have grown to become a highly influential community of marketing leaders around the world, with hubs in England (HQ), Scotland, Hong Kong, Singapore, United Arab Emirates and New York. Connecting the brightest voices in marketing to unlock the best of each other through accelerated growth, actionable inspiration, and influential connections.
At a time when marketers have never been more crucial as the people-centric growth engine of business, we recognise their essential role amid complexity and change. By bringing together marketing's brightest voices, we help them do well, do good and feel good whilst collectively elevating marketing's influence and impact.
That’s why The Marketing Society exists, to unite global change leaders to accelerate responsible business growth. Together, we achieve more.
Content Focus Areas
Based on our latest Play Verto pulse survey, we prioritise content around:
- Winning Attention
- Brand Trust
- Proving Value
- Smart Data
- AI Impact
- Keeping Up with Change
- Internal Buy-in
Content That Gets Results
What We're Looking For:
Content that answers real industry questions and provides actionable insights. Think: "How do I prove marketing ROI to my CEO?" or "What's the best way to integrate AI into my marketing stack?"
Content Types We Accept:
- How-to guides with step-by-step instructions
- Industry insights based on real experience
- Case studies showing results and learnings
- Expert interviews with actionable takeaways
- Event reviews with practical applications
- Trend analysis with future implications
- Problem-solving articles addressing common challenges
Our New Content Structure
All content must follow this format for maximum impact and readability:
- 5 key points - Main insights your audience needs to know
- 4 minutes to read - Optimal length for busy marketing leaders
- 3 takeaways - Clear, memorable conclusions
- 2 action items - Specific next steps readers can implement
- 1 memorable quote - Something shareable and impactful
Content Organisation:
- Short summary at the top (2-3 sentences explaining what readers will learn)
- Main content with clear headings and subheadings
- Key takeaways at the bottom (bulleted for easy scanning)
Content Length & Formats
Written Content Lengths:
- Quick Insights: Up to 400 words
- Think Pieces: 400-600 words
- Deeper Dives: Up to 900 words
Alternative Formats Welcome
Not a natural writer? We accept:
- Voice notes (we'll transcribe)
- Video summaries (we'll adapt)
- Key takeaways lists (we'll expand)
- Interview recordings (we'll edit)
Making Your Content Discoverable
Headings & Structure:
- Use clear, descriptive headings that include relevant keywords
- Break up paragraphs every 2-3 sentences
- Include subheadings that answer specific questions
- Use numbered lists and bullet points for easy scanning
Keyword Strategy
Write naturally for humans while including terms your audience searches for:
- Industry-specific terminology
- Job titles and roles
- Common challenges and solutions
- Tools and platforms mentioned
- Trending topics in marketing
Question-Focused Writing
Structure content to answer specific questions:
- "How do I..."
- "What's the best way to..."
- "Why should marketers..."
- "When is the right time to..."
Submission Requirements
Content Standards:
- Original content only - must not appear elsewhere online
- Completed pieces - no pitches, submit finished articles
- Proper attribution - credit all sources and statistics
- Copyright compliance - images must be copyright-free with credits
- No promotional content - focus on insights, not advertising
Statistics & Data
We have a great stats module for our website so we welcome the numbers!
- All stats must include sources
- Provide context for numbers and percentages
- Link to original research when possible
Formatting Guidelines
- No AI jargon or buzzwords
- Avoid long dashes (–) - use regular hyphens (-)
- Write conversationally, as if speaking to a colleague
- Use active voice whenever possible
How to Submit Content
Submission Process:
- Email [email protected]
- Attach completed article as Word or Google Doc
- Include high-resolution headshot
- Provide author bio (2-3 sentences)
What Happens Next:
- Our team reviews submissions
- We may edit for clarity, style and length
- We reserve the right to reject unsuitable content
- Selected pieces will be scheduled for publication
Content Distribution & Promotion
Member Platform:
- All new content sits behind Member login
- Select pieces chosen by Editor for wider distribution
- Featured in The Edit monthly newsletter to all global hubs
Social Media Promotion
- LinkedIn promotion for selected content
- Featured in "The Edit+" newsletter (50,000+ subscribers)
- Shared across LinkedIn | Instagram channels
- Author profiles highlighted alongside content
Member Benefits
- Enhanced professional visibility
- Connection with global marketing community
- Thought leadership positioning
- Access to exclusive member discussions
Frequently Asked Questions
Q: Can I submit content published elsewhere?
A: No, we only accept original content. If previously published, please provide the original link with your submission.
Q: What if I'm not a natural writer?
A: We welcome voice notes, videos, and key takeaways that we can adapt into written content.
Q: How long does the review process take?
A: We typically respond within two weeks of submission.
Q: Can I include promotional content about my company?
A: Focus on insights and learnings rather than promotion. Brief company mentions are acceptable if relevant to the content.
Q: Do I retain rights to my content?
A: Yes, you retain ownership while granting us publishing rights on our platform.
Guidelines last updated: September 2025
