Marketing Society webinars

In these uncertain and challenging times, we all need to change our game to flourish. With COVID-19 forcing most of us to stay within our homes, we decided to move the majority of our events online - with weekly webinars and one-off special talks. You can see all our upcoming webinars here.


KEEP CALM... MONTHLY SERIES

In this regular series we get industry experts and inspirational speakers to share their wisdom on a whole host of topics, from authors to athletes to teachers.


Keep Calm and Get Creative, with author Chris Barez-Brown

Chris, founder of Upping Your Elvis has some unique views on how we can take this opportunity to grow and come out stronger. By getting our energy right and playing games with how we connect with others we’ll be in a better place and ready surf the wave of change, every day.


Keep Calm and Get Inspired, with Jaz Ampaw-Farr

Despite a tough childhood Jaz chose to focus on the life-altering impact a handful of everyday heroes, helping her to turn it around. Through positivity, celebration and provocation, she uses her powerful story of overcoming obstacles and inspire courage, resilience and bravery in others.


Keep Calm and Be Resilient, with athlete Marcus Smith

A professional rugby player who moved into the marketing sphere with stints at Reebok and Adidas before launching his own gym and consultancy, Marcus shared his tips on keeping your mind and body fighting fit whilst self-isolating.


Keep Calm and Keep Positive, with former headteacher Drew Povey

Utilising tools from the field of positive psychology, real life examples from elite sport, education and private businesses Drew shared practical tips to help you and your teams lead and succeed through the challenging times that we all face. This session was for members only. Members, if you'd like the recording please email us.


Keep Calm and Pause, with author Rob Poynton

How do we make sense of the pause that we find ourselves in? Based on his book ‘Do Pause’ Rob explored this question with us, looking at ideas and suggestions for daily habits and practices, tools and frameworks to help us get more from this time and ideas to help develop responsiveness and creative adaptation.


GLOBAL WEBINARS

COVID-19: effects on the consumer landscape with YouGov

In this session YouGov shed light on the consumer landscape around the virus – how people see their behaviour, their spending, their media consumption changing and lots more. They shared top insights using data from their weekly APAC Covid-19 trackers across 8 APAC markets.


Be The Hero, with Mekong Club's Matt Friedman

The aim of this global campaign, Be the Hero, is to engage, inspire and motivate ordinary people to accept some responsibility for this world and to do something – anything. In this session Matt discussed how he believes there is heroism within each of us and collective actions have the greatest chance of impact.


Under the Spotlight with Arla Foods' Sue Hubner and Microsoft's Peter DeBenedictis

Hear the unique perspectives of two leading marketers – Sue, Regional Category Director MYPC & BSM, Arla Foods and Peter, CMO, Microsoft. In this series we bring together brave leaders for insightful conversations; where they bring their true selves and inspire other leaders to do things differently.


Earth Day 2020: A Global Conversation

In this special session we discussed COVID-19's impact on the planet, sustainabilty and what marketing can do to make a difference. Hosted by Society Chief Executive Gemma Greaves we heard from Cathay Pacific's Ed Bell (Hong Kong), Siegel+Gale's Margaret Molloy (New York), LinkedIn's Virginia Sharma (New Delhi), Tetra Pak's Khaled Ismail (Dubai), ONE Championship's Erica Kerner (Singapore) and The Leith Agency's Fiona Burton (Edinburgh).


Optimise your profile, with LinkedIn's Victoria Taylor

In this virtual workshop Margaret Molloy, our NYC chair and Siegel+Gale's Global CMO, was joined by Victoria Taylor, LinkedIn Community Editor to explore personal branding. Victoria analysed around 10 LinkedIn profiles and demonstrated how you can optimize your LinkedIn presence to project your desired personal brand.


Leadership in Uncertain Times, with Brand Learning's Russell Pocock

The current COVID-19 situation and the future economic outlook is requiring marketing leaders to lead in ways they have never had to lead before. This session was led by Russell Pocock, Group Leadership Capability Director, Brand Learning, who leads our Marketing Leaders Programme. www.marketingleaderprogramme.com/


Brave Conversation with Nationwide's CMO, Sara Bennison

Sara Bennison, Nationwide’s first ever CMO, on what bravery means to her and to the world’s largest building society, Nationwide. Sara gave us a unique insight into her personal leadership journey as well as the impact Nationwide’s award-winning campaign with Channel 4 ‘Standing #Together Against Hate’ has had.


Has covid-19 impacted the climate change movement? With Bloomberg

With almost half of the world’s population under some form of lockdown, consumer habits have dramatically changed and the global economy is experiencing unprecedented interruption. So, how do we ensure that we keep sustainability front of mind across politics, business, technology and within our own behaviour? 


Under the Spotlight with Mars' Mitch Oliver Akzonobel's Katie Laviolette

Winner of our Bravest Marketing Leader of 2019, Mars’ Mitch Oliver, and winner of our 2019 One to Watch Award, Akzonobel’s Katie Laviolette, shared their drivers, career setbacks and learnings, what has shaped their journeys and why it's more important than ever to strive for brave leadership.


Moving at the speed of crisis, with Armored Things Julie Johnson and Ro's Rob Schutz

Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like never before. For start-ups, it’s what they do. Hosted by NYC board member, Perry Hewitt, we heard from Julie Johnson, CEO of Armored Things and Rob Schutz, co-founder of Ro, on how they have shifted their product offerings in security and healthcare to respond to the crisis and engaged their audiences via smart marketing.


5G: a virtual revolution, with Verizon Media RYOT Studio's Mark Melling

5G is being hailed as the next big thing, yet the technology is still largely misunderstood. For this webinar we heard from Mark Melling, RYOT's Head of EMEA and 5G Lead, who explained the potential of the technology and why he believes it will drive a new era of human connection.

A Global Conversation - people first, humanity at the heart of business

The standout theme was that from consumers to colleagues, people come first and that post-pandemic, it's up to marketers to ensure that humanity remains at the centre of our businesses. Speakers were: Craig Inglis (Society chair, formerley John Lewis), Juhie Gorwara, Philips, Adriana Rizzo, Discovery Inc, Mike Fairburn, Sony Music, Xiaowei Liu, Shell, Karl Gregory, HSBC Asia Pacific and Derek Hemphill, RBS.


MARKETING SOCIETY SCOTLAND

Inspiring Minds with Richard Shotton

This one hour webinar, with Richard, Founder of Astroten, introduced us to behavioural science as it applies to marketing, using a simple framework to make sense of academic findings. He covered classic experiments that reveal the ways in which the human mind makes decisions, as well as new research that will give you the edge.


Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

How to prepare a plan of response? How fast will economic recovery be? Morna McLelland, MD of Stripe chaired this, with speakers: Juliet Simpson, CEO, Stripe; Derek Hemphill, Digital Content Lead - Natwest and Andrew Wilson, Founding Partner, Charlotte Street Partners.