Marketing on Tap

We are proud to launch our 'Marketing on Tap' campaign to support the Scottish hospitality industry.


Some of our best ideas have been conceived in bars and restaurants, so now it’s our turn to return the favour. We have launched a 7 week initiative offering help and support to our colleagues in the hospitality industry.

“Scotland has a vibrant marketing community, full of bright, creative minds and a collective vision to do good. It’s also a community that not only works closely with the hospitality sector, but has also relied on it as the birthplace for great creative ideas, award wins, pitch celebrations and of course, commiserations, and we owe it a great debt.  

“Our Advisory Board felt strongly they had an opportunity to give back and add real value to the hospitality sector in a time of need, so have pooled resources to proactively create and launch Marketing on Tap to support businesses with free, trusted advice, real support, and a suite of tangible assets.”

Graeme Atha, Director, The Marketing Society

How to guides

Our industry experts have pulled together their top 10 tips on a range of marketing disciplines.

Brand building
By Emma Pollock, Communications Manager, Diageo
Download here

Digital presence
By Natalya Ratner, Head of Marketing, Robotical
Download here

Social media management
By Tom Cheeseman, Senior Digital Marketing Manager, ICAS
Download here

Drinks Photography
By Rod Gillies, Head of Marketing, Three Stills
Download here

PR / Media Releases
By Morna McLelland, Managing Director, Stripe
Download here

Media and influencer engagement
By Alastair Wallace, Managing Director, Material
Download here

Drop in sessions

These 45 mins sessions on Zoom were a deeper dive into the top tips above and gave attendees the chance to ask questions and get advice from our members.

You can now download the presentations shortly.


Evaluation report

Download the report

Big thanks to:

Jane Strachan, PUNK (Cluster Chair)
Emma Pollock, Smarts (Campaign Lead)
Joanne Lynn, Lux Events
Morna McLelland, Stripe
Alasdair Wallace, Material
Thomas Cheeseman, ICAS
Rod Gillies, The Borders Distillery
Natalya Ratner, Robotical
Lisl Macdonald, Spring & Atlas