Martin Guerrieria

Global Head of Research, BrandZ

Twenty years of quantitative research experience
• Martin is Global Head of Research for BrandZ and is involved in thought leadership and new product development, analysis, client engagement and in speaking at various events
• Finance, FMCG (mainly Food & drink), Telecommunications, Automotive, Clothing & apparel, Energy and Alcoholic drinks
• Multi-market tracking and pre-testing experience with numerous global clients, including Unilever, Sony, Nokia, Bacardi, Simplot, Cadbury Schweppes, BP, Shell, Ferrero, Vodafone, GSK, Visa, Britvic, Danone, Pladis, P&G
• International experience working in Kantar’s Melbourne practice for three years to 2010
• Two years in public sector research working with central and local government

British-based brands are falling behind on the global stage. How do you achieve growth greatness again?