Before SNAP, Matt joined VCCP in 2010 from MCBD, during which time he won both IPA Effectiveness Gold and the Marketing Society Grand Prix for the launch of ‘essential Waitrose’.  In his 23 years in communications, he has worked across a diverse range of market sectors, including food, government, retail, alcohol, finance and media. Matt lives in Greenwich with his wife (another planner) and daughter (not a planner).