Miloni Patel
Founder, Loom Growth Co.
Miloni Patel is an integrated marketing and media strategist with 15+ years across agency and brand -side roles, leading media strategy for some of the world's largest CPG and consumer advertisers, including Unilever and Shiseido - across APAC, India and Global markets. A committed effectiveness advocate, she is known for asking the questions most planning conversations leave out - and for believing the evidence should always have the last word.
She recently launched Loom Growth Co., an independent practice built to help brands drive marketing's commercial effectiveness through sharper channel strategy, stronger media models and capabilities that outlast the deck.