Natalie was born and raised in Jordan; she did her BA degree in Fine Arts but soon she realized that she prefers being a suit.

Natalie started her advertising career as an Account Executive with Impact BBDO Dubai in 2005, handling multinational clients like Emirates Airline and Pepsico in addition to working on new business. After 4 years in Dubai, Natalie decided to follow her passion for fashion. She moved to Florence/Italy in 2009 to do her MA in Fashion Merchandising and Management. Soon after Florence, Natalie went back to Advertising.

She worked with Y&R Jordan, JWT Dubai and MullenLowe MENA leading Pizza Hut, City Centre Malls, MAF, Bloomingdale’s and Unilever. Before joining Serviceplan Natalie was a Client Servicing Director at Nomads leading Dubai Properties and MAF.

When she’s not running around in the office in between meetings, she’s either preparing for her dinner parties, booking a crossfit class or planning her next trip.