This year's shortlist is below, ordered by category, then brand.
Please note: Our Grand Prix, Bravest Brand, Finance Director's prize, Best Outside the UK, Bravest Marketing Leader and One to Watch winners are not included in this list, as they will be announced on the night.
Which brings us onto...
Awards night: Our awards night itself is on hold pending the COVID-19 situation, but we hope to have a new date soon.
Watch this space.
| Brand | Agency | ||
| BRAND COMMUNICATION | |||
| Bum's the word - how Anusol busted category norms and societal taboos to generate its highest sales ever | Anusol / Church & Dwight | MSQ Partners | |
| Viva la vulva | Body Form/Libresse | AMVBBDO | |
| Guinness Clear | Guinness | AMVBBDO | |
| How (seriously) good marketing turned a featherweight into a contender | Heinz (seriously) Good Mayonnaise | BBH | |
| The Glenlivet capsule collection | The Glenlivet | Pangolin | |
| Biting the hand that feeds you: How brand thinking and bold creative helped The Times and The Sunday Times profit from political chaos | The Times and The Sunday Times | The&Partnership London | |
| BRAND REVITALISATION | |||
| Birds Eye: making vampires 'a bit more veggie’ | Birds Eye | Birds Eye | |
| Cadbury: restoring the glass and a half to the nation's favourite chocolate | Cadbury | VCCP | |
| Gordon's Gin: legacy brand turned challenger | Gordon's Gin | Diageo | |
| Revitalising Optrex by transforming a medical condition into an aspirational daily lifestyle routine | Optrex | Havas | |
| How the Toyota Auris was reborn as Toyota Corolla, the hybrid champion | Toyota (Europe) | The&Partnership | |
| How the first 20 years have prepared us for the next 20 | Transport for London | VCCP | |
| BRAVEST TEAM | |||
| Eat them to defeat them | ITV & Veg Power & the Veg Alliance | ITV | |
| Humility over heroics - a story of collective chicken courage | KFC | Mother | |
| The team that took on the saving crisis | Nationwide | VCCP | |
| BUSINESS TO BUSINESS | |||
| Atos with Dell Technologies, with Coterie support | Atos, Dell Technologies, and Coterie | Coterie | |
| Brighthouse Financial: building a new B2B model | Brighthouse Financial | BBH | |
| Diageo Bar Academy: an audacious digital experiment to unleash the power of Bar professionals | Diageo Bar Academy | Diageo | |
| The profit hunter. shark and beyond | Embraer | Gravity Global | |
| Creating a brand that soars when it floats | Manolete Partners | The Corner | |
| B2B EU marketing campaign | Shell | Mediacom | |
| CREATIVE USE OF MEDIA | |||
| How bwin dreamed big, got bold, stole the World Cup, and won 31 million bets in 6 weeks | bwin | BBH | |
| Cesar | Cesar | AMVBBDO | |
| Haters gonna hate, use them as bait KFC’s new fries campaign, 2018 | KFC | Mother | |
| How a brand turned the tables on its own sector by saving fans' football shirts from betting sponsors | Paddy Power | VCCP | |
| Tesco – delivering a TV first with ITV, Channel 4 and Sky | Tesco | MediaCom UK | |
| How Vigorsol grew a category by keeping it fresh | Vigorsol | BBH | |
| DIGITAL MARKETING | |||
| Chelsea Football Club | Chelsea Football Club | ||
| Dignity - revitalising our digital brand | Dignity Funerals | Dignity Plc | |
| Complex, live and untried: how O2 got three million fans cheering for an event it wasn't allowed to talk about | O2 | VCCP | |
| ENHANCING THE CUSTOMER EXPERIENCE | |||
| Boost winter wallet | Boost Power | OVO Energy | |
| Coca-Cola signature mixers launch 2019 - 2020 | Coca-Cola Signature Mixers | Exposure | |
| Durex Naturals: making reclaimed sexual pleasure a better customer experience | Durex Naturals | Havas | |
| Guinness Storehouse: an out of this world experience that has set the bar globally | Guinness Storehouse | Diageo | |
| INSIGHT | |||
| Viva la vulva | Body Form/Libresse | AMVBBDO | |
| Cesar | Cesar | AMVBBDO | |
| Stroke Association | Stroke Association | AMVBBDO | |
| TalkTalk: changing the game of price comparison websites | TalkTalk | m/SIX | |
| The sausage that divided the nation | Tesco | BBH | |
| Walkers | Walkers | AMVBBDO | |
| NOT-FOR-PROFIT MARKETING | |||
| #Drymester | #DRYMESTER | C21 Creative Communications | |
| UNILAD: the illegal blood bank - #BloodWithoutBias | LADbible Group | ||
| RELATIONSHIP MARKETING | |||
| Putting fans back at the heart of Formula 1 | Formula 1 | Ogilvy UK | |
| Deploying a digital butler to drive subscriber experience transformation and decrease churn rates | News UK | Merkle | |
| Turning transactional data into brand love | Sainsbury's | Table19 | |
| Shell advance Vietnam outriders campaign | Shell | Mirum UK, Iris Singapore, MediaCom Vietnam | |
| START-UPS | |||
| Hell or Habito | Habito | Uncommon | |
| Haig Club: blueprint for a fast start | Haig Club | Diageo | |
| TRANSFORMING CORPORATE CULTURE | |||
| Rekindling the spirit of John Cadbury for today | Cadbury's | VCCP | |
| Cathay Pacific - move beyond labels | Cathay Pacific | Leo Burnett Hong Kong | |
| Living the rainbow: how Coca-Cola went from promoting LGBTQ+ equality to living it | Coca-Cola | ||
| Britain get talking | ITV | Uncommon |
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