The National Lottery/Camelot won both the Grand Prix and Brand Revitalisation Award for The Two Billion Pound turnaround campaign, assisted by Adam&Eve DDB and Vizeum in The Marketing Society Awards 2021.
This was the thirty-sixth Marketing Society Awards and the first physical ceremony for UK marketers in over 18 months. An elite panel of judges, led by Marketing Society president, former global CMO of Diageo, Syl Saller, were looking for exceptional marketing stories that truly demonstrated brave leadership in action.
Other winners of The Marketing Society Awards, sponsored by Accenture Interactive, included O2 and VCCP for Brand Communication (large), Nationwide, also supported by VCCP and Wavemaker for Brand Purpose and Birds Eye and Cirkle for Sustainability.
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In acknowledgment of the very particular challenges faced by the marketing industry in times of Covid, McDonald's and Leo Burnett won the award for best Response to the Global Pandemic. Aline Santos, Chief Brand Officer and Chief Equity, Diversity and Inclusion Officer, Unilever (pictured left) was named The Marketing Society's Marketing Leader of the Year. |
"These awards aren’t just about marketing excellence," says The Marketing Society's CEO, Sophie Devonshire. "They’re about celebrating the huge contribution that we, as marketers, make to our organisations and ensuring they remain innovative and relevant and leading success. Now, more than ever, the ability to be creative and commercial as well as to make things happen is needed in order for business and the world to flourish."
Our 2021 Awards Winners
| Brand Communication (Large) | O2, VCCP |
| Brand Communication (Medium) | Dove, Ogilvy |
| Brand Communication (Small) | PlayStation & Transport for London |
| Brand Purpose | Nationwide Building Society, VCCP & Wavemaker |
| Brand Revitalisation | The National Lottery/Camelot, Adam&Eve DDB and Vizeum |
| Business to Business | Starling Bank, Wonderhood Studios |
| Creative Use of Media (Small) | Tesco, Mediacom |
| Creative Use of Media (Medium) | Heinz, BBH |
| Digital Strategy | Mermaids, RAPP |
| Effective Use of Insight and Data | Anusol, MSQ Partners |
| Enhancing Customer Experience | Stannah, Zone |
| Innovative Use of Technology | Hong Kong Observation Wheel/ AIA, Agenda Consulting |
| Relationship Marketing | Tesco, BBH |
| Strategy: Springboard to Success | Unilever, The Forge |
| Marketing for Good | RNIB, The&Partnership |
| Sustainability | Birds Eye, Cirkle |
| Response to The Global Pandemic | McDonald's, Leo Burnett |
| Championing Diversity & Equality | Essity: Tena, AMVBBDO |
| Bravest Team | Bodyform/Libresse (Essity), AMVBBDO |
| Future Leader | Gini Sharvill, Häagen-Dazs |
| Marketing Leader of The Year | Aline Santos, Unilever |
| Finance Director Prize | The National Lottery/Camelot, Adam&Eve DDB and Vizeum |
| Most Inspirational Story | Essity: Tena, AMVBBDO |
| Grand Prix | The National Lottery/Camelot, Adam&Eve DDB and Vizeum |
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