The Marketing Society Scotland have announced their first Digital Day communications partner, SPEY, to support their upcoming annual event.
The 2021 event is set to be their biggest yet, taking place over two days, and featuring online talks designed to inform, inspire and challenge marketers with the latest digital trends and innovations. Digital Day Now, and Digital Day Next will take place on 21 April and 22nd April respectively.
SPEY have been tasked with creating an integrated PR & digital campaign to reach a new audience for the event, capitalising on its virtual setting. Their brief is to reach more marketers in Fintech, the charity sector and among the global Marketing Society membership.
Tickets, and the programme, will launch for the two-day event on 5th March.
Commenting, Jennifer Robertson, the Managing Partner at SPEY said:
“Digital is the fastest growing part of the communications industry and a key part of our business delivering integrated integrated strategies, so it’s great to be working on Digital Day with The Marketing Society Scotland. There are two packed days of fascinating events to upskill, exchange knowledge and catch up with colleagues and peers and we’re looking forward to sharing it with marketers around the world.”
Graeme Atha, Director of The Marketing Society said:
“We’re excited to be working with SPEY to bring Digital Day to a wider audience. We know that consumer demand has shifted exponentially to digital, and digital marketing plays a key role in growth across our economy. Digital Day will allow us to consider the latest trends and understand what best practice looks like in this ever changing space."
Digital Day Now on 21 April will focus on best practice in marketing and showcasing brilliant brands doing impressive digital work. This will be open to all but aimed more at marketers looking to be inspired and gain insight into best practice.
Digital Day Next on 22 April will focus on trends and look at the next stages of tech and digital innovation and how it can impact on marketing. This will be open to all but aimed more at marketers with a specifically digital role or remit.
SPEY is a global communications agency, with its headquarters in Speyside. We have a simple but important goal - to deliver the most creative and effective communications for our clients. Recently awarded the Boutique Agency of the Year 2020 award from PRmoment, and the Best Agency in the World 2020 by Whisky Magazine, SPEY has expertise in everything you’d expect from an integrated communications agency - creative strategy, public relations, marketing, digital, content - and do it for every channel that matters today and tomorrow.