Source and credit - Multitude FZE


Celebrating Marketing Excellence: The Marketing Society UAE Awards 2024

Dubai UAE, June 2024: Thursday 6 June 2024 marked the annual celebration of the best marketers in the region at The Marketing Society UAE Awards. The event was held at the iconic St.Regis, The Palm bringing together the industry's leading marketers to recognise and celebrate best practice across the region.

Launching in the UK in 1985, The Marketing Society Awards have set the standard for marketing excellence and were launched in the Middle East in 2022. The prime opportunity to celebrate and champion the industry’s leaders within the UAE, the Awards also included insightful talks from Aimee Peters, Regional Head of Brand, Partnerships and B2B Marketing at HSBC MENAT; Hanan Eissa, Vice President of Marketing & Public Relations at Atlantis Dubai and Terry Kane, Managing Director MENA at The Trade Desk.

The Marketing Society’s Global Director, Alasdair Hall-Jones, commented: “Our mission is to celebrate and champion marketing leadership – the Awards are not just about creativity and effectiveness, but about boldness and showcasing brands who are creating impact. We want to make our industry proud and showcase the role that marketing, and great marketing leadership, has on business success and growth.” 

This year’s Awards in the UAE were expanded from three categories, to five including: Brand Communication, Brand Evolution, Customer Experience and Engagement, as well as new categories for 2024, Sustainability and Successful and Effective Partnerships. The award entries were judged by 15 leading client-side marketers.

The Marketing Society UAE is excited to announce the winners of the 2024 Awards:

Brand Communication

SRMG Labs, Dark Minds Campaign - Asharq Discovery

Brand Evolution

Expo City, From Mega-event to a 'Destination with a Purpose'

Customer Experience and Engagement

Majid Al Futtaim, Real Loyalty Created by Real Transparency


Majid Al Futtaim, Choose Better Programme

Successful and Effective Partnerships

PwC, On the road to net zero: Leveraging strategic partnerships for meaningful impact


Members you can view the winning and highly commended papers here.

Our 2025 UAE The Marketing Society Awards will launch on January 2 2025 - register your interest now so we can be in touch as soon as they launch

Well done to all those on the 2024 shortlist and a massive thank you to our judging panel this year:

  • Abdullatif Awadh, Senior Director, Marketing - Hotels & MICE, Jumeirah Hotels Group
  • Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC Bank Middle East
  • Anja Petrovski, Marketing and PR Director, Audi Volkswagen 
  • Gaurav Sinha, Marketing Director, AMEA, Domino's Pizza International
  • Hanan Eissa, Vice President, Marketing & Public Relations, Atlantis Dubai
  • Hayleigh Ford, Head of Marketing, Seagrass - a subsidiary of E.ON 
  • Inass Farouk, Marketing Director, Microsoft 
  • Jamie Wilks, Managing Partner, House of Comms 
  • Katerina Dixon, AVP Marketing (F&B) and Corporate Communications MEIA, Shangri-La Group
  • Khaled Ismail, CEO, TOUGHLOVE Advisors
  • Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood
  • Michael Golding, Executive Director Marketing Communications, Ethara
  • Moadh Bukhash, Chief Marketing Officer, Emirates NBD Bank
  • Mohammed Ismaeel Hameedaldin, Partner, TOUGHLOVE Advisors
  • Neda Shelton, SVP Group Communications, Mubadala
  • Ritesh Purohit, Director of Marketing, du
  • Sally Edwards, Senior Advisor, Festivals and Events, Dubai Tourism
  • Sholto Douglas-Home, Chief Marketing, Sales and Communication Officer, Expo City Dubai
  • Steve Chantry, Growth Innovation Marketing VP - West & East Emerging Markets, Kraft Heinz
  • Terry Kane, Managing Director, The Trade Desk

As always a big thank you to our partners at The Trade Desk, House of Comms and Mediaplus MiddleEast and support at Multitude FZE for making the awards a huge success.

We look forward to continuing to celebrate the outstanding work being done in the industry and recognising those who are making a difference.


In partnership with:

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