As we’re all spending our days indoors at the moment, it’s easy to feel bored and uninspired particularly once you've watched all your favourite Netflix series, and you have accepted that maybe you're not going to start sewing, baking or become a painter (we obviously hope you try to do all of these and more!). Maybe you should get inspired by just reading some good books, here are some suggestions from the best of the advertising industry:
An Astronaut's Guide To Life On Earth by Chris Hadfield
- Suggested by Rob Gillies, Head of Marketing, The three Stills Company
It's full of inspiration, but also practical ways of thinking about career, tasks, and crises. It's a cracker - and definitely not just for people who are into "space" and stuff.
Invisible Women: Exposing Data Bias in a World Designed for Men by Criado Perez
- Suggested by Cat Leaver, Director, Brand Scotland
Criado Perez shows, women must live in a society built around men. Her answer is to think again, to collect more data, study that data, and ask women what they want. It’s that simple. A book about data bias, a catalogue of the facts and figures that document persistent gender inequalities in society.
Democracy Hacked: Political Turmoil and Information Warfare in the Digital Age by Martin Moore
- Suggested by Lisl Macdonald Owner at Spring and Atlas
If you’re interested in targeting, data mining, wildly effective message targeting, how consumers are changing due to actions by digital platforms....and politics, this is the book for you.
Good Service Design by Lou Downe
- Suggested by Joanne Lynn, Joint MD at Lux Events.
Wabi Sabi by Beth Kempton
- Suggested by Sarah Levitt, Art Director, Now.
It’s a book of Japanese wisdom for a perfectly imperfect life.
Trick Mirror by Jia Tolentino
- Suggested by Stephania Silviera, Creative Director, Grey London.
The author makes very insightful observations on the use of social media and our inability to show solidarity without making it about our personal views and experiences.
The Power of Habit by Charles Duhigg
- Suggested by Alex Grieve, executive creative director, Abbott Mead Vickers BBDO.
As we transition to a new life working from home, it’s essential to create new habits to make work, work.
The Tangled Tree: a Radical New History of Life by David Quammen
- Suggested by Gulliermo Vega, chief creative officer, Saatchi & Saatchi London.
Love in a Time of Cholera by Gabriel García Márquez
- Suggested by David Billing, chief creative officer, The Beyond Collective.
We are also asking our members to provide a review of a marketing book they would recommend, see the latest here.
Keep safe and inspired
The Marketing Society Scotland