The latest #fakenews is that Waterstones have opened “unbranded bookshops”.

There’s no arguing Donald Trump the candidate had a distinct brand.

But now that he’s president, Trump’s brand needs to shift.

Can he cross the brand gap?

This is a piece featuring Faris Yakob talking about data, as he worked with an agency and production company in South Africa.

Patterson will talk openly about life as leader of one of the world’s largest communications services companies.

Pamela Brown (Aldermore), Ruth Rowan (Dimension Data) and Mark Evans (Direct Line) talked openly about things in their careers that didn’t quite go according to plan.

On Tuesday 21 February we hosted an exclusive dinner with Niall Fitzgerald KBE DSA and 25 of our most senior members.

Mr. FitzGerald was awarded an honorary Knight Commander of the British Empire in 2002, and holds a number of Honorary Doctorates from American, British and Irish universities.

Previous roles include:

Recharge, reshape and re-energise at our Wake Up event with business beatnik, Upping your Elvis's Chris Baréz-Brown, this 18 January.

Alongside some of the marketing industry's bravest leaders, our new president Syl Saller of Diageo hosted an honest conversation in the first of our new series around being brave.

Over 200 agency and client marketers from across all sectors heard the latest in best practice and were inspired by a range of top digital speakers.

Imagine a dinner party where you get to hear the latest ideas of a NASA astronaut, two global CMOs, two CEOs, the body coach, a creative director from China, the most senior person outside the US from Facebook, an author who’s changing the way we think about connections on the planet and two consultants who will advise you on being better and braver without getting fired.

We got the inside track from four top brands on what impressed our Excellence Awards judges this year.

Attend IPA's new guide launch at the discounted rate all around how to improve customer insight by embracing social media data.

For the sixth year we'll be hosting a special day during the Edinburgh Festival to offer our members something a bit different.


Last year, CES was most aptly described as more of an evolution than revolution. The reverse is true in 2017. This year’s event was a complete game-changer. Behind the high-profile, attention-grabbing gadgets is a very clear commentary on how voice recognition, artificial intelligence and smart technology have combined to irrevocably change the relationship between brand and consumer for the better.

This week we meet Market Manager, Americas of VisitScotland.

What’s your golden rule?
Follow your heart, it never lies.

Oslo is my hometown; and although I haven’t lived there for a while I try and go back as much as I can.

We're expanding, with a hub of the Society in New Delhi launching in 2017.

This week we meet the Regional VP Communications at Tetra Pak Export.

What’s your golden rule?
Life is a journey on a speed train – look out the window, laugh a little and enjoy the scenery before the next stop.


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