Craig has been non-executive Chairman of the Marketing Society since 2018. He leads the fiduciary Board and governance committees and works with the Executive team to develop the organisation’s global strategy, as well as being a speaker at key events.
A recognised marketer with an illustrious career working at various brands before joining John Lewis & partners in 2008 as Head of Brand Communications. He went on to become Marketing Director in 2010 and joined the main Board as Customer Director in 2015, leading c.600 people across all aspects of the end-to-end customer proposition and taking P&L responsibility for all digital channels (c.£2Bn annual turnover).
Craig presided over an overhaul of the retailer’s customer and marketing strategies and the brand went from strength to strength under his tenure. Perhaps most famously, he moved the John Lewis brand to a more emotional positioning and their many campaigns have become the benchmark for effectiveness, driving brand success and market-beating commercial performance, as well as numerous awards including multiple Cannes Creative Lions, the Cannes Lions Effectiveness Grand Prix, the Marketing Society Brand of the Year twice, the Marketing Society Award for Long Term Marketing and the only brand to ever win the much coveted IPA Effectiveness Grand Prix twice.